- Find your niche & build a unique brand  

- Master copywriting, SEO & direct booking 

- Leverage email marketing & social media 

- Work with local influencers & marketing pros  

- Explore revenue-boosting add-ons & amenities  

- Get personalized feedback & make real-time improvements

- Advertise everywhere all at once with no double bookings

- Automate guest communications & up-sells

- 1-year FREE listing on Stayclass, Vermont’s first direct booking site (a $200 value!)

- Use AI to get better rates, better bookings, and better reviews

- Use tech to build a team of local and available cleaners & housekeepers

- Beautiful and peaceful environs

- Chef-prepared gourmet meals

- Evening happy hours by the pool & firepit

- Morning yoga on the lawn

- Rejuvenating personal massages

- Relaxing hot tubs and saunas

- Casual, yet focused, daily itineraries

- New friendships waiting to happen!

Kerri Gibson is a former corporate executive turned boutique real estate investor focused on hospitality accommodations.  She is passionate about creating warm, design-forward spaces that invite connection and comfort. As co-founder of Chalets Hygge and Motel-Boutique Hygge, she blends Scandinavian inspiration with Canadian charm to offer memorable stays in nature. Kerri brings her background in tax and finance to every project, combining strategic insight with a love for hospitality.

How Kerri Can Help Hosts Set Up an Ideal Tech Stack:

Discover how building a customized tech stack transformed our hospitality business. In this session, we’ll share how innovative tools help us deliver an exceptional guest experience, achieve a 70% direct booking rate, and streamline day-to-day operations. By automating the back end, we freed up time to focus on what matters most—growing Experiences Hygge and deepening guest connection.

Alexa Tetrault is a Vermont-based social media strategist, outdoors lifestyle influencer, and founder of Luna Knows Marketing. With a decade of experience in digital marketing and a deep love for the Green Mountains, she helps Vermont rentals showcase their unique charm and surroundings through strategic, eye-catching content that inspires bookings. When she’s not managing accounts or coaching business owners, she’s fishing with her family, hiking, or wrangling chickens at home. Alexa brings a unique blend of marketing expertise, influencer insight, and Vermont charm to every project.

How Alexa Can Help Hosts Use Social Media to Attract Guests
In today’s competitive rental market, stunning photos and clever captions aren’t just nice—they’re necessary. Alexa works with hosts to turn their listings into must-book stays by creating engaging content, showcasing local experiences, and tapping into what today’s travelers want to see. With Alexa, you’ll learn how to craft a social media presence that feels personal, builds trust, and drives more bookings—without needing to go viral or dance on TikTok (unless you want to).

Adam Koffman is the Director of Operations at Vermont.com where he helps connect over a million annual visitors with the best of Vermont. He previously spent over a decade running a boutique advertising agency in Burlington, specializing in hospitality marketing and online content creation. Adam is also the co-founder of Skapa Collective, a marketing group focused on empowering short-term rental owners with custom websites, SEO optimization, and full-service content production to drive direct bookings and guest engagement.

How Adam Helps Hosts with Direct Booking Websites:
Adam will work with hosts to make their websites more effective - helping them show up in search, tell their story clearly, and build trust with potential guests. Whether starting from scratch or just need a few tweaks, Adam can help you create a site that feels personal and gets results. The goal is simple: attract the right guests and make it easier for them to book directly with you.

Sibylle Kim ended her clinical research career to become a stay-at-home mom with a "real-estate hobby" including commercial and residential investment assets. The purchase of her family's dream vacation home in Vermont – Villa Ausblick – launched Sibylle's journey in the short-term rental space. Now a seasoned 20-year STR veteran she has witnessed the growth and evolution of this lodging sector along with regulatory threats. Since 2021 Sibylle has served as founding board member of the Vermont Short Term Rental Alliance. 

How Sibylle Can Help Hosts Manage STRs Remotely & Safely

Sibylle will teach you how to monitor and manage operational aspects from afar using smart home technologies. Learn about which commercial products Sibylle uses to feel at ease hosting remotely including exterior cameras, smart light switches and thermostats, water sensors, smoke alarms, noise monitors, and much more. Sibylle will also share top lessons learned from STR safety expert Justin Ford regarding decks, railings, stairs, bunk beds, fireplace, firepit, swimming pool, hot tub, etc.