How to Make Tough STR Conversations Easier

"You must be very popular."

This is what people most often say to me upon learning I represent short-term rental (STR) operators; referring to the mounting divide between anti-STR and pro-STR attitudes.

"Oh yes," I usually respond with a smirk. "When I walk into a room, I'm either getting bear-hugged or sucker-punched."*…