Event Schedule & Sessions
Thursday, March 26, 2026
8:00 am - Members Only Breakfast / Vendor Setup
9:00 am - Local Regulations & Grassroots Advocacy, Julie Marks, VTSTRA Executive Director & Matt McMahon, MMR (MEMBERS ONLY)
9:30 am - STRs and the Law: Challenging Property Rights Violations, Robert H. Thomas, Director of Property Rights Litigation, Senior Attorney at Pacific Legal Foundation (MEMBERS ONLY)
10:30 am - General Registration Opens / Networking & Visit with Vendors
11:00 am - Opening Remarks, Julie Marks, VTSTRA Executive Director
11:30 am - Keynote Speaker, Sarah Weaver, Author of The 30-Day Stay, Mentor & Real Estate Investor
12:00 pm - Sponsored Lunch
1:00 pm - Keynote Panel: Vermont Tourism Economy & Impacts of Visitation on Local Communities
Heather Pelham, Commissioner of Tourism, ACCD
Alex Farrell, Commissioner of Housing, ACCD
Ted Brady, Executive Director, Vermont League of Cities and Towns
Moderated by Julie Marks, Executive Director of VTSTRA
2:00 pm - Networking & Visit with Vendors
2:30 pm - When Responsibility Becomes an Advantage for Vacation Rental Businesses, Justin Ford, STR Safety Expert with Breezeway
3:30 pm — Are You Covered? How to Reduce Liability Risk While Hosting, Patti Bell, Proper Insurance
3:45 pm — Coffee Break
4:00 pm — Roundtables: Rotating Workshops & Facilitated Discussions
Social Media Strategies that Land Bookings, with Brittany Winfield, Winfield Creative
Making Referral Marketing Work, with Mike Gibson, AskaLokal
Pro Property Pics from an App, with James O’Hara, SnapSnapSnap
Getting Guests to Keep VT Green, with Anne Bijur, Department of Environmental Conservation
Fire Code Compliance in Rentals Sleeping 9+ Guests, with Landon Wheeler, Vermont Division of Fire Safety
Pricing Strategies for Slow Tourism Times, with Monique Delorenzo, Pricelabs
Set up Your Digital Guidebook, with Ben Coleman & Mike O’Connell, Happy Guest
Using Data to Drive Decisions, with Maureen McCracken, VT Department of Tourism & Marketing
Communicating Effectively with Policy-Makers, with Noah Stewart, Vrbo
5:00 pm — Sponsored Reception with Vendors
7:00 pm — Ticketed Afterparty at Stowe Cider
Live music from Vermont’s own: The Erica Reynolds Band. Delicious bites & good times, brought to you by Southern Vermont Realty Group
Friday, March 27, 2026
8:00 am — Breakfast
9:00 am — Laws That Every Sole Proprietor Rentalpreneur Should Know, Brian Bailey, VT Small Business Law Center
9:00 am — From Hiring to Firing: Operating a Property Management Business Legally in Vermont, Nicole Killoran, VT Small Business Law Center
9:50 am — Networking & Visit with Vendors
10:20 am — Scaling Starts with Structure: The Secret to Smooth Vacation Rental Operations, Chris Rule, Turno
10:20 am — From Tools to Agents: Building the Next Generation of AI Employees in Hospitality, Liam Tietjens, Vaant.AI
11:10 am — Coffee Break
11:20 am — Maximizing Returns from Short-Term Rentals: How Real Estate Fits into Your Financial Plan, Anastasia Surmarva & Colin Pomer, Commonwealth Financial Group
11:20 am — The Mid-Term Rental Market: Trends, Opportunities & Risks, Sarah Weaver, Author of The 30-Day Stay
12:10 pm — Sponsored Lunch
1:00 pm — Interiors and Amenities that Increase Bookings, Jen Sexton, HostGPO
1:00 pm — The Pet-Centered Traveler: Market Insights & the Legal Landscape of Service vs Emotional Support Animals, John Bradford, PetScreening
1:50 pm — Networking & Visit with Vendors
2:20 pm — What’s a Tech Stack? Finding the Software that Meets Your Needs for Today and Tomorrow, Monique DeLorenzo, PriceLabs
2:20 pm — Maximizing Visibility: Digital Marketing Strategies for Vermont Vacation Rental Managers, Mimi Damm, Grey Media
3:10 pm — Coffee Break
3:20 pm — Pro Panel: Local STR Hosts Share Their Secrets for Success
Ashlie Moulin, Owner of VTStays
Sibylle Kim, Owner of Villa Ausblick
Highlyann Krasnow, Owner of Kingdom Carriage House
Moderated by Desha Peacock, Owner of Sweet Spot Style
3:20 pm — Proven Paths: How Top Property Managers Built Resilient, High-Performing Businesses in New England
Dave McComb, President of Simple Vacation Rentals
Fred Cercena, Owner of Getaway Vacations & President of VRPOME
Tom McDevitt, Owner of Grand Welcome Northeast STR Managers
Moderated by Cliff Johnson, President of Padsplit & Co-founder of Vacasa
4:10 pm — Closing Remarks & Raffle Drawing
5:00 pm — Cash Bar Reception & Visit with Vendors

